‘GREEN TOURISM’ A KEY NEW CONCEPT AT ZIM TOURISM EXPO

By Prince Njagu
The 2014 edition of Sanganai/Hlanganani tourism expo has gone to the next level in its quest to become ‘Africa’s Premier Business Exchange’ forum after successfully conducting a green tourism workshop on Friday that educated delegates attending the expo on the importance of protecting the environment.
The workshop which was dubbed, ‘Towards Green Tourism’, sought to educate business people on managing any business ventures more efficiently, reducing carbon emission, and proper disposal of waste whilst the business makes a profit.
United Nations World Tourism Organization (UNWTO) states that, “Green Tourism” takes full account of its current and future economic, social and environmental impacts, while addressing the needs of visitors, the industry, and the environment and host communities.
Ms Florence Nhekairo; Permanent Secretary-Ministry of Tourism and Hospitality said; “Being green doesn’t mean lowering the quality of the product but it’s more of total quality management; good business management with the environment at heart”.
“It’s all about protecting the flora and fauna” said Andrea Nicholas from Green Tourism Business Scheme.
Green Tourism Business Scheme; is a United Kingdom based quality checking organization which carries out quality checks on players within the tourism sector and they certify these organizations according to how they are protecting the environment.
Andrea indicated that a Trip Advisor (2013) survey showed that 79% of tourists placed much importance on good eco-friendly management practices and this was all to do with sustainable environment management.
John Proctor: Technical Director Green Tourism Business said, “Green Tourism provides a framework to help in managing your business better; by reducing running costs and carbon emission”.
Recycling and energy serving mechanism were identified as key elements in total quality management in the tourism industry and constant quality checks being vital in the tourism sector.
John applauded the Rainbow Towers Hotel for its efforts to save energy by installing the eco-friendly light emitting dyad lighting system within its hotel and acknowledged that the hotel was making strides toward promoting green tourism.

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OBJECTIFICATION OF WOMEN IN URBAN GROOVES MUSIC VIDEOS UNACCEPTABLE

By Mthabisi Onias Ndlovu

Music contributes in people’s lives in many ways. While some gets emotional comfort, others are being misdirected by the fake realities they see in the music videos they watch everyday.

Music, which to a larger extent acts as a socialising tool, mentors society and shapes the interpretations of reality can also play a negative influence that cultivates rebellion against normative lifestyles and belief systems.

Among the many influences of music that society witnesses is fashion, lifestyle and the sudden change of language accent among youths including issues to do with gender stereotypes.

A lot of young people nowadays enjoy listening to American hip-hop music, admiring the ‘sexy’ women in skimpy lingerie dancing next to guys smoking and drinking in front of a sparkling Bugatti. One thing young people miss from those explicit American videos is the symbolism that reinforces gender stereotypes and not the good life picture they admire.

A lot of Hip-hop music videos often depict women in degrading ways that is far from reality. In these videos women are over sexualised in their dressing and dance moves.

They are also objectified, portrayed as subordinate to men, with outward appearance seen more imperative than their intelligence, opinions and contributions. These videos also portray them as sexual beings that are immoral and are brainwashed into thinking this kind of behaviour is good when they are actually selling themselves short.

One hip-hop musician known as Trip Lee, recently posted on his Facebook page sparking a conversation when he said, “I’m tired of seeing commercials and music videos where women are treated like props instead of people.”

Social media users responded in support of the celeb’s dissatisfaction saying woman should also play a role in deconstructing such stereotypes by avoiding to present themselves as props.

The trend has not only influenced behaviour patterns in youths but has also been adopted by local dancehall artistes who besides promoting drug abuse and violence are also going a step further to show semi naked women gyrating in front of men.

It seems in this generation a music video without some women dancing around in it, even if the song has nothing to do with women and girls, won’t sale.

While gender stereotypes have always existed in our society, one would expect music to counter and educate people against it but in this case it is even promoting and amplifying thus doing a disfavour to societal development.

Some of these gender stereotypes, among many others, include the portrayal of women in music videos as playing a less significant role reduced to fulfilling men’s needs like in one of Buffalo souljah’s recent videos with former Big Brother representative, Maneta Mazanhi portraying such a role in the song ‘Soja Riripo.’

The effects of such videos are then felt in real life with women and girls being forced in some way and expected to perform the roles prescribed by those videos.

It is important that parents and society play an effective role in monitoring what their children consume from early stages and socialise their children to grow up valuing the role women play in our societies in a respectably fair manner that we would all wish to see our daughters being represented.

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